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Building a great audience, like crafting a memorable character, is all about the details. The Character Study gives you that level of detail about your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person.
Reports are tailored to what you need:
For writers:
Author brand research: who wants to read what you write and what they want from authors they follow
Book/series research: genre expectations, how readers in your niche find recommendations, what makes readers stop scrolling, and what signals “must read”
For solopreneurs and small businesses:
Business or personal brand research: your market position, where there are market opportunities, and what your audience is actually afraid of — not just what they say they want
Single product/service research: what customers have already tried, why it fell short, and what would make them say yes to something new
Every Character Study includes a 90-minute debrief to think through what you can and want to do with the research.
The Character Study can be purchased on its own or after The Premise. If you already know your direction and want to know more about your people, this is a strong entry point.
Choose the type of report you would like to get started.
Building a great audience, like crafting a memorable character, is all about the details. The Character Study gives you that level of detail about your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person.
Reports are tailored to what you need:
For writers:
Author brand research: who wants to read what you write and what they want from authors they follow
Book/series research: genre expectations, how readers in your niche find recommendations, what makes readers stop scrolling, and what signals “must read”
For solopreneurs and small businesses:
Business or personal brand research: your market position, where there are market opportunities, and what your audience is actually afraid of — not just what they say they want
Single product/service research: what customers have already tried, why it fell short, and what would make them say yes to something new
Every Character Study includes a 90-minute debrief to think through what you can and want to do with the research.
The Character Study can be purchased on its own or after The Premise. If you already know your direction and want to know more about your people, this is a strong entry point.
Choose the type of report you would like to get started.