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Building a great audience, like crafting a memorable character, is all about the details. The Character Study gives you that level of detail about your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person.
Reports are tailored to what you need:
For writers: Author brand research (who wants to read what you write, and what they want from the authors they follow), or book/series research (genre expectations, how readers in your niche find recommendations, what your cover and blurb need to signal to make someone stop scrolling).
For solopreneurs and small businesses:Business or personal brand research (your market position, where the white space is, and what your audience is actually afraid of — not just what they say they want), or single product/service research (what customers have already tried, why it fell short, and what would make them say yes to something new).
Every Character Study includes a 90-minute debrief to think through what you can and want to do with what we find.
The Character Study can be purchased on its own or after The Premise. If you already know your direction and want to know more about your people, this is a strong entry point.
Building a great audience, like crafting a memorable character, is all about the details. The Character Study gives you that level of detail about your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person.
Reports are tailored to what you need:
For writers: Author brand research (who wants to read what you write, and what they want from the authors they follow), or book/series research (genre expectations, how readers in your niche find recommendations, what your cover and blurb need to signal to make someone stop scrolling).
For solopreneurs and small businesses:Business or personal brand research (your market position, where the white space is, and what your audience is actually afraid of — not just what they say they want), or single product/service research (what customers have already tried, why it fell short, and what would make them say yes to something new).
Every Character Study includes a 90-minute debrief to think through what you can and want to do with what we find.
The Character Study can be purchased on its own or after The Premise. If you already know your direction and want to know more about your people, this is a strong entry point.