For when you're still figuring out the plot.

The Premise starts with a 90-minute behavioral interview — not a quiz, a skilled research conversation designed to surface the through-line in your life and work. What follows is a synthesis report that maps what you're actually good at to real market opportunities, with two or three viable directions and the evidence behind each one. Then we schedule a 60-minute debrief to figure out what resonates and where to go next.

Building a great audience, like crafting a memorable character, is all about the details. The Character Study gives you that level of detail about your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person.

Reports are tailored to what you need:

For writers:

• Author brand research: who wants to read what you write and what they want from authors they follow

• Book/series research: genre expectations, how readers in your niche find recommendations, what makes readers stop scrolling, and what signals “must read”

For solopreneurs and small businesses:

• Business or personal brand research: your market position, where there are market opportunities, and what your audience is actually afraid of — not just what they say they want

• Single product/service research: what customers have already tried, why it fell short, and what would make them say yes to something new

Every Character Study includes a 90-minute debrief to think through what you can and want to do with the research.

The Character Study can be purchased on its own or after The Premise. If you already know your direction and want to know more about your people, this is a strong entry point.

Choose the type of report you would like to get started.

For anyone who has ever said, “I know what I do, I just don’t know how to say it.”

Every good plot twist reframes what you already know so the story finally makes sense. That's what this Plotline does: translates everything we've learned about you and your audience into positioning, copy, and a communications approach that is true to you.

This isn't a rebrand, starting from scratch, or curating a more palatable version of yourself for public consumption. It's giving your communications a glow-up from the inside out—grounded in research, not guesswork.

Every decision is made with the data in hand, because knowing what you value and what your audience responds to changes everything.

The Plot Twist is the natural next step after The Premise and/or The Character Study.

*In some cases, clients who already have strong clarity can start here after a discovery conversation.

For when you’re ready for the big reveal.

Most people start with a hunch and end up with a homepage that sounds like everyone else's. The Full MacGuffin is the complete story arc — from getting clear on what you want, to getting to know your audience, to finding the right way to describe what you offer.

Three Plotlines. One through-line.

The Premise starts with a 90-minute behavioral interview designed to surface the through-line in your life and work. What follows is a synthesis report mapping your zones of genius to actual market opportunities, with two or three viable directions and the evidence to back them up — plus a 60-minute debrief to figure out what resonates and where to go next.

The Character Study gives you a detailed picture of your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person. Includes a 90-minute debrief to think through how to apply what you learn.

The Plot Twist translates everything — what you know about yourself and what you know about your audience — into positioning, copy, and a communications strategy that is true to you.

Purchased separately: $4,200