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For when you’re ready for the big reveal.
Most people start with a hunch and end up with a homepage that sounds like everyone else's. The Full MacGuffin is the complete story arc — from getting clear on what you want, to getting to know your audience, to finding the right way to describe what you offer.
Three Plotlines. One through-line.
The Premise starts with a 90-minute behavioral interview designed to surface the through-line in your life and work. What follows is a synthesis report mapping your zones of genius to actual market opportunities, with two or three viable directions and the evidence to back them up — plus a 60-minute debrief to figure out what resonates and where to go next.
The Character Study gives you a detailed picture of your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person. Includes a 90-minute debrief to think through how to apply what you learn.
The Plot Twist translates everything — what you know about yourself and what you know about your audience — into positioning, copy, and a communications strategy that is true to you.
Investment: $3,500 (Full price: $4,200)
For when you’re ready for the big reveal.
Most people start with a hunch and end up with a homepage that sounds like everyone else's. The Full MacGuffin is the complete story arc — from getting clear on what you want, to getting to know your audience, to finding the right way to describe what you offer.
Three Plotlines. One through-line.
The Premise starts with a 90-minute behavioral interview designed to surface the through-line in your life and work. What follows is a synthesis report mapping your zones of genius to actual market opportunities, with two or three viable directions and the evidence to back them up — plus a 60-minute debrief to figure out what resonates and where to go next.
The Character Study gives you a detailed picture of your natural audience — who they are, what they actually want, where they spend their time, and what makes them feel like they've finally found their person. Includes a 90-minute debrief to think through how to apply what you learn.
The Plot Twist translates everything — what you know about yourself and what you know about your audience — into positioning, copy, and a communications strategy that is true to you.
Investment: $3,500 (Full price: $4,200)